Voluptuous False Lash Effect Mascara from Max Factor has been designed to capture and lift every lash. As many as 5 times more volume and the wide fins grip and lift each lash, loading it with more formula. With its large brush Voluptuous False Lash Effect Mascara is designed to give lashes a boost, so your eyes look more open and your lashes look fuller.Max FactorThe brand was founded over 100 years ago by the Russian emigrant Max Factor, who was a leading make up artist for the greatest actresses of the golden Hollywood film industry. Max Factor had a passion for creating innovative products for women, so they could beautify themselves using make up.His philosophy was that glamor is not only supposed to be for Hollywoods actresses, but the ordinary women should also have the possibility to look better and get more confidence in the form of make up. The term make up was also invented by Max Factor, when he invented the first mascara type and the first ever foundation. Max Factor was of the opinion that glamor is not something you are born with, but something you create and thats why he devoted his life to the beauty of women. And from that day was Max Factor brand and products, as we all know created.