Kjaer Weis Im-Possible Mascara is a Certified Organic breakthrough - a high-impact volumizing formula powered by nourishing ingredients that are organically farmed. The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient - and authentic to the real you. Layer without limit for a remarkably dramatic effect. Benefits- Delivers enviable, high-impact volume, length and curl - Specially designed brush with two distinct sides to build volume while defining and separating lashes- Active anti-oxidants in the form of Sunflower and Marula Tree oils condition the lashes, restoring the hair matrix and returning hair to its natural beauty- Easy to remove formula - Refillable, sustainable packaging made from 50% recycled plastic and infinitely recyclable aluminum Key Ingredients- Certified organic and sustainably sourced beeswax, carnauba wax and acacia gum create a creamy, no-clump texture for ultimate lift, volume, hold and seamless layering- Raspberry fruit water helps repair and condition lashes- Sunflower Seed il helps stop breakage and stimulate healthy lash growth- Marula Oil nourishes and protects with antioxidants vitamin C and E How to UseStart with the curved side and coat lashes from the base to create volume. Turn to flat side and use the formula playtime to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.